Toys Paradise


Toys Paradise Australia is part of the Games Paradise group of companies, specializing in games and toys for over 15 years with two retails stores in Sydney. Since its launch online, Games Paradise has becoming Australia's leading online games retailer with thousands products catering to up to 100,000 unique hits a month.

The Toys Paradise website has been designed to create a unique and engaging browsing experience, while optimising the powerful feature set and usability of Magento Enterprise such as Gift Vouchers, Reward Points System, Multi-sites, Advanced CMS and Inventory System Integration.


We launched the website in September in time to build some momentum for the site prior to the Christmas trading period. We immediately saw a return on investment after the first month and its success exceeded even our most optimistic expectations. By the end of 2010, we had achieved over $1m in sales, with $500,000/month peak and a customer database of over 15,000 customers. We are seeing growth of over 100% in 2011. See the full success story