Roof Rack City


Roof Rack City is Australia’s only specialist roof rack company which is located in 40 locations Australia wide.

They wanted to create a second generation eCommerce website that provided a great online experience for shoppers that are wanting to research and find the best solution for their vehicles. The site has to be integrated into their offline business systems, achieve better rankings and conversion rates.

The Roof Rack City website was completely redesigned to create a fresh new brand for the business. The site features a Responsive mobile design that works across PCs, Tablets and Mobiles. Visitors can now achieve a better user experience with the addition of the custom designed roof rack configurator that makes finding the right part easy. The integration to the offline database provides the visitor with up to date information including stock levels, pricing and the latest product data .