Lovable creates everyday lingerie that's fashionable, vibrant and feminine. They are a well known lingerie brand in Australia and New Zealand. The project brief was to create the new Lovable online store using the same Magento platform as their parent website - Bendon Lingerie, and leverage the same backend systems integration infrastructure as the main site. This allows the administrators to be able to manage the multiple eCommerce websites in a single system and administration backend. 


The new lovable eCommerce stores (Australia and NZ Stores) have been succesfully developed using the multi-sites capability of Magento Enterprise platform. The new online stores since its launch have been receiving a lot of positive feedback and attracted large amount of online customers.