Kent & Curwen


Kent & Curwen was established in 1926 by Eric Kent and Dorothy Curwen. It wasn't long before such royals as the Prince of Wales and the Duke of Kent were seen sporting Kent & Curwen. More than fifty years after the brand's creation, the Three Lions Herald became Kent & Curwen's registered trademark. An undeniable symbol of excellence used by King Richard, the logo made clear that the brand was as regal and distinguished as ever. With the increasing importance of the online channel, a new website solution was required for the business. The project goals included increasing traffic, customer engagement and conversion rates. This solution was provided by Infinity through the Magento Enterprise platform.


The new Kent&Curwen Magento based ecommerce stores have established Kent&Curwen's online channels. It is expected to turn into a major revenue generation channel for the company in Europe, North American and Aisa. The integration to the backend ERP system enables highly efficient operation with the group's multi-warehouse infrastructure.