JOYCE Fashion


A pioneer in luxury retail, JOYCE was the first to discover and introduce international designers to Hong Kong in 1971. Today it collaborates with the world’s most talented creatives to provide a personalised and unique edit of the very best fashion collections within sleek and modern surroundings.

A purveyor of taste and style, JOYCE’s portfolio also includes beauty retail concepts for men and women and art galleries in Beijing and Paris that celebrate artists from all walks of life.


Joyce provides an eshop platform to absorb the marketshare over the world. The Magento enterprise CMS solution has been extended to support numerous front and back end functionalities, including implement with the Joyce card points checking via the website. Simple and clean design can bring the audience having the elegant and grand feeling which is matching the original definition of JOYCE boutique.