Good To Play


Good To Play is a new online business specialising in high quality and unique toys.

The range consists of educational toys made from sustainable sources, eco-friendly products, hand finished toys and award winning toys that provide children with a wonderful opportunity to learn, grow and develop through play.


Good To Play engaged Infinity for a full digital solution from Branding, Design, UX, eCommerce development to Digital strategy.
The objective was to create a toys site that stood out in the market and reflected the high quality of the product range. Through a meticulous design and branding process, our team has crafted a highly functional website with a unique personality and attention to detail that embodies the core values of Good To Play.
We have also enhanced Magento Enterprise's many features to optimise the user experience and integrated inventory management, and advanced segmentation / eMarketing capabilities.