Bendon Group


Bendon is a world leader in intimate apparel and an iconic New Zealand company. They have more than 600 staff worldwide and a growing network of 60 compnay-owned Bendon retail and outlet stores in Australia, NZ and UK. The business objective was to create a professional corporate website to showcase the brands they owned such as Lovable, Pleasure State, Elle Macpherson, Davenport, Evollove etc. The new Bendon corporate website was developed on the enterprise level Drupal 7 CMS with custom functionality such as stores finder, job database and email newsletter subscription. 


The Bendon Group corporate website together with their new Magento based ecommerce stores have established Bendon's online channels. With a good digital strategy plan, it is expected to turn into a huge revenue generation channel within the next 12 months period.