The Babyhood eCommerce website supports the dual purpose of providing consumers with a product catalogue and retailers with an online ordering system. This B2B and B2C solution has been enabled through the development of a system that only displays cart and order based functions to logged in and registered retails users. Once logged in the retailers have made available an option to down load a PDF product catalogue that only shows products in the category of their choosing. This system automatically converts the product catalogue into a custom formatted PDF print out. For the general consumer a store locator with Google maps integration has been set up to drive consumers to retail stores where they can purchase Babyhood products.


The Babyhood eCommerce website has been performing very well since its launch. Both website traffic and online sales were increased significantly which was the business objective of this project.