Babyhood

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The Babyhood eCommerce website supports the dual purpose of providing consumers with a product catalogue and retailers with an online ordering system. This B2B and B2C solution has been enabled through the development of a system that only displays cart and order based functions to logged in and registered retails users. Once logged in the retailers have made available an option to down load a PDF product catalogue that only shows products in the category of their choosing. This system automatically converts the product catalogue into a custom formatted PDF print out. For the general consumer a store locator with Google maps integration has been set up to drive consumers to retail stores where they can purchase Babyhood products.

Results: 

The Babyhood eCommerce website has been performing very well since its launch. Both website traffic and online sales were increased significantly which was the business objective of this project.