2NDS World


2NDS World is Sydney’s original factory second outlet with over 35 years of history. 2nds World engaged Infinity for a full digital solution. This included defining a clear digital strategy, intuitive design and implementation. 2NDS World also use Infinity for ongoing service and support. They realised that an online store needs to be continually optimised to ensure it remains robust and secure and any downtime results in lost sales. 


The new 2nds World website was totally redesigned to give it a fresh online presence. Using Magento Enterprise, the new online store allows customers to easily browse the different ranges of products from Factory Seconds, Carton Damaged, Factory Run Out Models to Brand New. Many other advanced functionality was developed to enhance the user experience and conversion funnel, including advanced warranty, recycle, pickup and delivery options.